Toyota has always been in the business of giving back. Thanks to the company’s success, local communities across the country have benefited from Toyota charities and organizations, which alone is a great incentive for buying a Toyota.
Donating Efficiency
In 2013, Toyota partnered with the New York food bank to improve the nonprofit’s service, boosting their efficiency and helping the organization help more people. New York City’s food bank is the country’s largest anti-hunger charity, which is why Toyota approached the organization with the offer of “kaizen,” the Japanese word for “continuous improvement.” Toyota was able to help the food bank revamp its operations and reduce wait times from 90 minutes to 18.
Giving Cars to Charity
One of Toyota’s most noted charitable actions in recent years is its Hundred Cars for Good campaign. More than 3,000 non-profit groups applied for the car donation program, and 500 finalists were selected. The finalists were then sorted through, thanks to a social media campaign that allowed the public to vote on their favorite organizations. Toyota gave a new car to 100 non-profits who won the competition.
Sports Sponsorships
Toyota is invested in social development so that future generations can create a brighter future. One way the company has helped realize this vision is through sports sponsorships. Toyota has created and continuously supports a variety of community-centered sports projects around the globe, all with the aim of sharing a strong foundation of dreams, hope, and enthusiasm.
It’s nice to know that your car company cares enough to give back. Stop in today to see how you can support Toyota’s vision.
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