For decades, GM has reigned over the auto market, dominating in the full-year sales category for the last (wait for it) 90 years. But that may be about to change, as it appears that Toyota is set to take the top spot in yearly sales for 2021. According to third-quarter reports, Toyota has outsold GM – and that trend looks to continue into 2022. Peruzzi Toyota in Hatfield, PA, a proud member of the Toyota family, explains how the company is achieving this landmark.
For the third quarter, Toyota is expected to notch 1,857,884 units in the sales column; by comparison, GM sold over 80,000 less. That’s a remarkable achievement and gives Toyota an edge approaching the new sales year.
So, what’s to account for the lead? Besides the quality and stylishness of Toyota vehicles, there’s smart planning. The shortage of the microchips that operate nearly everything in today’s vehicles has severely impacted production for many automakers, even while demand for new cars is up.
However, Toyota had a taste of “shortages” several years back in the wake of the 2011 earthquake and tsunami in Japan. That devastating event caused the company to rethink their process. “What we learned from the earthquake is we needed to carry more inventory of slow-moving parts — and chips were one of the commodities we identified early on,” Executive Vice President of Sales at Toyota Motor North America Bob Carter told Automotive News.
Adding to the sales race between GM and Toyota is that the highly anticipated new edition of the Toyota Tundra will be out shortly.
The hot new Tundra will be available at Peruzzi Toyota in Hatfield very soon. But there are so many other sleek, powerful models to browse in our showroom. Whether you need a fun vehicle like the Camry to zip around town in or something sturdier, like the 4-Runner for weekend off-roading, we’ve got you covered!
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